There's More to Keyword Strategy Than the Long Tail
Does your keyword strategy focus on the most competitive terms in your vertical? Or the Long Tail?
View ArticleAdEx Acquires Online Lead Gen Firm, Bay Harbor
Online Promotions: The Sleeping Beauty of Online Advertising Bay Harbor uses a proprietary software platform to perform behavioral targeting which identifies marketers' best prospects in several...
View ArticleKeywords and Site Architecture
One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how you should derive your site architecture from your keyword research...
View ArticleDo Teens Tweet? And Other Social Media FAQs
The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking.
View ArticleIs Google a Social Media Company?
In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes...
View ArticleA Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
View ArticleFour Search Predictions for 2010
Post-recession efficiency, behavioral targeting, Bing, and Google will all shape our industry this year.
View ArticleTips on Developing a Great Viral Marketing Idea
A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral.
View ArticleSearch in Asia: Insights for International SEMs
Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.
View ArticleHow Your Brand Can Get Social with Daily Deals
As a brand it's important to examine exactly if your business can take advantage of daily deals and look to the future of the 'social daily deals' industry with the Facebooks, Groupons and Living...
View ArticleGoogle Chromebooks: Why You Should Just Say No
The other beauty in the personal disconnected free laptop is unlike the slave system, it is mine to do with what I want. You can't change services . Granted, right now Chromebooks are designed for...
View ArticleGifting Online & Offline: Not Just Holidays Anymore
Insights on search behavior around gifting from analyzing the back to school period, why gifting slows down in July-August, and examining last-minute gadgets and computers around the December holidays.
View ArticleDo The Police Need Search And Social Gurus?
With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been made with the help of online sources, is it time for law enforcement to start hiring...
View ArticleGoogle Shutting Down Knol & 6 More Failed Products
In what is the third installment of Google's "off-season spring cleaning series", more products are being terminated or integrated into other products. Aside from Knol, Google has killed Wave, Gears,...
View Article3 Social Marketing Communication Methods: When & How to Use Them
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do you know the right time and the...
View ArticleGoogle+ Redesigned With New Navigation, Profile Pages
Google today announced a number of new features for Google+, including navigation and design changes to create a “seamless social experience.” More than 170 million people now have Google+ accounts,...
View ArticleLocal Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on local ad click-through rates, from...
View ArticleHow to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize...
View ArticleFacebook Gifts App Gets 14 New Retail Partners
At an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app is now available to all Facebook users in the U.S. and Canada.
View ArticleWin Earned, Owned and Even ‘Paid’ Links With Content
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the...
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